Carolina Rustica

About Carolina Rustica Carolina Rustica began from a brick-and-mortar store in Charlotte in the mid-90's. Richard Sexton, the president, has been an industry leader in integrating brick-and-mortar retail sales with online sales of high-end home furnishings, lighting, and home accents. Online since 2000, Carolina Rustica uses its hands-on experience with furniture and lighting to better convey product attributes and benefits online. This approach has resulted in a higher than average conversion rate for our extremely competitive market segment. As a large brick and mortar retailer, we also have access to more exclusive lines not available to competitors, allowing us to represent a full spectrum of recognized brand names in furniture, iron beds, home lighting, kitchen decor and outside furniture. Our thorough product descriptions means we have a product return rate well below the industry average.